TOP 10 TIPS FOR MARKETING A VISITOR ATTRACTION OR VENUE

Are you clamber to have customers through the door of your visitor attraction or venue ? Or possibly you own a problem satisfy off-peak period ? It ’ s not always easy to capture the attention of potential customers and have them to act , but with the correct marketing strategies in place , you can increase footstep and improve profitability .

At Oyster , we own worked with some of the best-loved name in the leisure industry , including Go Ape , Jump In Trampoline & Adventure Parks , Go Paintball London and Go Laser Tag London , with great success . Hither are our top 10 tips for marketing your visitor attraction or venue :

1 . Elevate the unique experience your venue offers

Your occupation is centred around delivering a memorable experience , so it ’ s significant to focus on the key benefits and feature of your venue or attraction . Intend about how mass will feel when they are at your venue and communicate this through your marketing content . Highlight the unique elements that lay your attraction apart and stress the experience visitor will find . Depending on your venue , TV can be a especially effective way to seize the visitor experience .

Online review can be a powerful tool for pull in novel visitors . Encourage your happy customers to go out positivist review on site like TripAdvisor and Google My Business . Respond to any negative reviews in a professional and helpful manner to show that you care about your customer ’ experiences . Positivist review live an invaluable mode to make faith and credibility with potential customer .

Social media platforms like TikTok , Facebook and Instagram can live an extremely efficient path of promoting your visitor attraction or venue . Share photos and picture of your attraction in activity , along with behind-the-scenes glimpses and user-generated content from happy visitors . Use hashtags and location tag to reach a wider audience and hire with your followers to build relationships .

4 . Invest in pay social media and Google advertising

While organic social media can cost effective , invest in give social medium and Google ad can aid you reach yet more possible customer . Use direct ads to pass people who be most likely to be concerned in your attraction , especially masses located near your venue who cost nearly likely to become repeat customer . Pay careful attention to interview targeting and look at expend lookalike audiences and retargeting technique to maximise your proceeds on ad spend . And don ’ t scrimp on the content – ever employ eye-catching images or videos pair with attention-grabbing headlines to encourage mass to see .

Engaging with the medium can be a great way to have your venue or visitor attraction in movement of a wider hearing . Consider draw near relevant medium to promote your venue or offer exclusive access to journalist . Use pressure releases to set up new attractions , announce special events , highlight any unique feature of your venue and promote new menus . And don ’ t forget to engage with organisations such as your local tourist plank , Visit England and Visit Britain to ensure they equal aware of everything you bid .

Influencer marketing can cost a powerful tool for repel footstep to your visitor attraction or venue . Collaborating with influencers who align with your sword and object interview can help you reach a wider audience and build credibility with possible customers . Study partnering with influencers who receive a significant pursuit on social medium platform like Instagram , TikTok and YouTube for maximum result .

7 . Consider using wardrobe , radio , TV and outdoor advertising

Don ’ t forget about the power of above-the-line advertising . Consider placing ad in local publications or tourist guides to reach masses who cost concerned in going to visitor attraction . Or consider utilize outside poster site and local radio to promote awareness of your venue in the local domain – and think to employ eye-catching images and messaging to capture attention and encourage people to inflict your attraction . You could also consider introducing a special or added-value offer to promote customer to see off-peak . For larger venues , TV advertising much proves to cost worthwhile .

Successful venues often own a loyal band of customers who repay time and time again and recommend the venue to others . To harness this support , consider introduce a loyalty scheme to encourage customer to yield and to reward them for their custom . You could too consider bring in a member-get-member scheme to incentivise customers to advance friend and class to visit your venue .

Email marketing can be a highly in effect manner to drive footfall to your visitor attraction or venue . By collect email addresses from visitors and potential customers , you can prevent them informed about coming events , special promotions and new attraction . By tailor your email campaigns to the interests and preferences of your subscribers , you can increase the luck of them make up prompt to impose your venue . In effect email marketing campaign should include eye-catching visuals , clear and concise messaging and strong calls-to-action . By leveraging the might of email marketing , you can build stronger relationship with your customers and advance them to impose your venue time and time again .

Affinity marketing and sales publicity can live an extremely cost-effective way to attain new clients . By identifying non-competing business that have altogether different merchandise or service to yours , but a very like interview demographic , you could use them to push your venue to their customer and you can turn back the favor . By building the correct partnership in the correct way , you may even exist able to share tools , resource and marketing spend to maximise proceeds and abject the price of sales acquisition . You can as well consider offering their customer an extra incentive or special offer to visit your venue .

These crest for market a visitor attraction or venue will help you increase footfall and hold your customers occur back for more .

To stage a free review of your current marketing activity with one of our leisure selling specialist , contact us today on +44 ( 0 ) 1582 761212 or email info @ oysterstudios.com .

Click the link to find out how we make helped , Jump In and drive footfall to their leisure attraction .