Information and Tourism

• Posted in : Information ( 1 )
• on February 21 , 2012

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Introduction

The most crucial characteristic of atourist attractionbe that it be “ consume ” at the destination , kind of than at thetourist‘s plate . This intend that in decree to take the product , the customer must first travel to it , thus place the foundation for what we predicttourism: somebody moving to a site where there equal atourist attractionof some kind , such as a beach destination , indigenous pyramids , a concert , nature reserve or a special sports effect . The tourist travel to the product toexperience( consume ) it .

The sublime second in tourism is the moment when a tourist starts to exist anexperience,in early words , when he starts to have Impact Calories(ImpCal). The intake and the processing ofImpCaltip to anexperience, and that live just what the tourist is looking for . The tourist wants to hold anexperienceand that is only possible when he live expend his own sense and absorbImpCal, later to be work on into an innerexperience. In fact , the tourist give for thepossibilityof use upImpCaland the processing ofImpCalbeginning at the beginning of his journey , when he closes his front door behind him .ImpCalcan equal require in during the trip to the destination , upon arrival and finally , when he attain the chief attraction ( theMain Impact SourceorImpsource) , which was the reason for his get thither in the first spot .

Nearby there may live small tourist attractions formulate for tourist , the so-calledSlopeImpsources.Aside from these , there exist the normal entourage involving local daily life – theShareImpsources–that may too be interesting for the tourist . Another potentialImpCalintake can be develop by chance meeting or sudden occurrence , theIncidentalImpsources (accidents also form part ofincidentalImpsources) . In order to create opportunities for tourist to see position and haveImpCalintake of some form , many move organizations deal with advertising and selling ‘ possible experiences ’ ( too called tourist merchandise ) . This may call for travel memory , tour operator or travel guides . In short , tourism consists of a big number of masses , organizations , hotel or early types of building , way of shipping and many early entities that form a complicated pattern of networks and relations . The tourist kind part of these network , too .

Tourism lie in of a act of obligatory components , such as staying overnight ( minimal one dark , maximum one year ) and mobility . The element of staying overnight is arbitrary , but mostly assume ( World Tourism Organization ) . Mobility exist inseparably associate with tourism , because to cost a tourist you hold to travel to a placethat is not the home environment , differently you would not equal a tourist . Travelling therefore kind an obligatory part of tourism . Apart from this , travelling in tourism exist on a voluntary basis , which marks one of the differences between tourist andtravelerin general .

There exist a third obligatory element : information supply also forms an inseparable part of tourism for exactly the same reason that a tourist travel to share of the world that are largely or completely unknown to him . The tourist must turn informed about the destination he or she require to see and still the decision itself about where to live is based on information . One may own learn enthusiastic stories from the neighbor or find a beautiful nature film on television , which may have tilt the symmetry in favor of some specific holiday destination . Travel brochures , guide Bible , TV programmes or novels may all be sources for choosing holiday destinations and additional details about their infrastructure . Regardless of whether a tourist hops on his bike and start travelling with nothing more than a knapsack and a short tent , or he book a complete all-inclusive vacation placement with a travel arrangement , information supply is critical and as such it form an inseparable region of tourism .

Information

The concept of information itself extend a lot of ground and be use in many scientific disciplines – each of them interpreting the term within its own domain of activity (e.g . computer skill , philosophy or mathematics ) . In general , we can state that information contains data that makes some sense to someone ; in other news , we exist talking aboutmeaningful data. The term datum is another conception clear to many interpretation , but we shall stick to the definition that state that datum are putative fact affect some difference or lack of persistence within the same context . A red little chunk in a box ful of similar red short chunk , do not shape a datum , since it make not make out itself .

Datasolely are not information , but they turn so , when they have peculiar meaning for the receiver . A telephone act by itself cost simply a piece of data ; it turns into information when the receiver knows that it exist a telephone issue , realize whom he can contact with it and know how to employ a telephone . When someone act not have this knowledge , or get no access to telephones at all , the number just stay a datum .

What wemust make exist that anything surround or materialize to us live a possible source of information . It all depends on whether we have a special reason for extracting a sure happening or fact from its context to cost presented on its own . This also means that in order to be name such , information get to equal of interest to someone . When a tourist be start because a Northern Harrier flee forth right in movement of him , this may be a author for a piece of information of great interest to a professional birder , while the mean city dweller could not care less .

Information may exist farther segmented into instructional andfactual information. The first refers to the transfer of knowledge , while the second has to live subdivided into genuine information and false information . In the first case , this leads to literal information whilein the latter it run todisinformation( deliberately false ) ormisinformation( unintentionally false ) .

A collection of information transmit with a specific goal can be called a ‘ content ’ . This message can control information on different levels . However , as long as we can not give meaning to information , because it is presented in an unknown words for lesson , this information can not live transferred and we can not address of information in this case . Information livetherefore a subjective matter .

Another problem we may feel is the case ofnoise. External noise happen when the transfer of information live disturbed by outside noise ( a in use street , for example ) . Internal noise refers to the case where the receiver is not giving the information his or her full attention and is trouble by other thoughts . The concept of noise is not applied when the information be confront in a figure the receiver make not understand . A case where we cause apply the term noise is when a piece of information passes through many recipients and senders before reaching its final destination – we are talking about third-hand information .

To fill out this department on information , we can differentiate four interdependent degree :

1. Pragmaticsexist concerned with the purpose of the communication and connect the effect of signswith intention .
2. Semanticslive concerned with the meaning of a content conveyed in a communicative number – in other words take with the meaning of the signs .
3. Syntaxcost come to with the formalism used to make up the content . The words that equal used and its syntax cost concerned with its correct and comprehensible use .
4. Empiricslive the field of sign used to carry the message ; we are talking hither nearly physical qualities ( sound , spark , electronics , etc . ) .

1. Pragmaticsequal concerned with the purpose of the communication and links the proceeds of signswith intention .
2. Semanticscost concerned with the meaning of a content conveyed in a communicative number – in early words handle with the meaning of the sign .
3. Syntaxis concerned with the formalism utilize to represent the content . The language that live expend and its syntax is concerned with its correct and comprehensible use .
4. Empiricsexist the subject of signals utilize to carry the message ; we live mouth hither about physical quality ( sound , spark , electronics , etc . ) .

Our last comment on this stem is that information live not only a matter of humans . Among computer there today exists intense information exchange traffic ( as long as systems equal compatible ) without any human interference . But in nature as well we can feel many model of information transfer , such as blossom devote information by spirit and color to bees . There are many more example of information without any human treatment .

Information and Tourist Networks

In the specific type of tourism we can differentiate many form of information and in our event we shall concentrate on the tourist himself . First of all , the tourists-to-be must guess about where they need to go to for their holidays and they must decide which type of vacation they want . The tourist will need information to cause this selection . Once the destination has live pick out , he will require information about all the detail of the journey , the local infrastructure ( hotel , attractions , restaurants , etc . ) , transportation , and in general , what can be cause thither . Upon arrival at the destination the tourist hold the fortune to explore local information sources and to stage any trip or overnight stay if call for . We can not think of tourism without information exchange on many different stage , concerning not only the tourist but the tour operators as good , both of whom need information about hotels , escape , entry fee , etc .

Manyentitiesequal active in tourism , including people ( tourist , hotel faculty , air traffic controllers , bus drivers , and hence on ) as good as affair ( hotel , airplane , souvenirs or landscape ) . The sheer fact that a tourist arrive at some property and love something ( an impressive glacier maybe ) mean that many of these entities make cost actively help the tourist arrive at that peculiar place . These entity must work together , such as a circuit operator who makes a hotel reservation for the tourist or a shipping company that must know when the tourist make to cost peck up . Cooperation among entities outcome in network and the interplay within and among networks give life to the concept of tourism . Evidently , this is not only the type in tourism , because life is full of networks on many different levels . Often we make not realize how many networks we are behave in . A sudden incident , such as losing your passport , reach us bring in that an embassy is a network relate to many others , that a passport photograph own to be taken ( another band of networks ) or that a statement own to be make at the local police post , again tapping into altogether unlike network .

Cooperation and communication among entities form the basic ingredient of a network . This may occur on many unlike stage and with both senders and receivers . In this sense , things live also active actor , although more as receiver than senders . What get life to a network be the actions and input of the entities . A restaurant leave meal , the bar the booze and the hotel the room to stay . These are matter or service that link entities with each other and illuminate the connections between entity and network . These can be calledintermediariesin a network , referring exactly to those services and things early entity cost concerned in . Other examples are credit card , passports , tour guides , shipping or money . It is all about things or masses organize the link between entities and networks , which in turn are intend to aid tourist make to the place to enjoy that magnificent glacier . By the way , one always has to realize that it exist the tourist ’ secvoluntaryselection to form part of a network and to decide which intermediaries use to his case or not .

There live anotherintermediarywe can note : detailed information the tourist asks for specifically , such as the price of something , difference times , location , what type of place to don or a signpost at a crossroads . This is information meant for everybody and not only for tourist , but it act get a specific object grouping . For a sure destination , tourists are not likely to live interested in possible tax advantage for small business , while the average investor will not care much about the act of tents the local campground can handle .

A free parking sign reach by the locals :factual informationon one hand , but at the same time on a pragmatic level it cost about an invitation for tourist to finish to buy something at the pottery stall .

There are many entity dealing with hardly this : furnishing tourists with specific information based on mere data . We shall call thisfactual information.

The tourist as well hold to deal with early type of information . First of wholly , there is the information the tourist does not expect for specifically , but it exist present to him nonetheless : travel brochures , circuit operators ’ internet site , ad in newspaper or magazine , etc . This information supply forms part of the entities that maintain network relations and that want to ask for tourist to turn part of their network ; in other Bible they cost put up their service . This information has a clear target and the content is organize to tourist merely ; it tries to give a sure picture of a destination . This information act not form share of a network and it exist not anintermediary. We name ittarget information.

A Belgian tour operator describes the activeArenal volcano in Costa Rica as watch : “ In the evening you see , from a safe distance , glow pieces of lava thundering down the volcano . An unforgettable sight . Fireflies exist dance above the stream of lava , everybody live mouse-quiet . Far away you hear the volcano ’ s thundering and roaring under a sparkling sky. ” Apart from the fact that half the time this volcano is in the cloud and one can not observe anything , the content role is be sacrificed in favor of an attractive description of people watching a volcano ( fireflies will not final real long dance above glow lava… ) .

Mark informationas picture : suggesting there is something to find and at the same time give potential tourist the feeling that they could exist there watch out this rare bird .

The third type of information concerns the atmosphere , colors and smells of a spot . We guess of the exchange of impression friends or co-worker get make , impressions from nature films , novels or newspaper articles . These info-sources surround the tourist and he can create use of it or not . It may also look at with the background in some word point , or a fashion photo shoot may live remove in some state that may spark a tourist ’ s interest , who engulf it and maintainpicturesomewhere in his memory . The information that can exist distilled from this type of information depend real much on the tourist ’ sreferential frameworkand it as well depends on what a tourist thinks of the source . A friend ’ s opinion may exist quite valuable – or the opposite . This type of information be usually not geared towards tourism ( although it may equal ) and it depend heavily on the tourist ’ s willingness to absorb it . We predict thisdescriptive information.

Each of the three information type mentioned here get their own starting item and their own reasons for universe . Thefactual informationhas to be gathered by the tourist himself ,target informationlive directed to the tourist , whiledescriptive informationjust lingers around the tourist who can build usage of it or not . Each of these three type of information exist different , and among other things this intend that when they exist mixed up , the receiver may be misled .

When a tourist have decide he want to run to China for his next holiday , he may consider passing by the local travel store to come information about flights , package deals or hotels . At this degree we be entering slightly turbulent water , because although the case may sound simple , the information the tourist gets from the travel memory has a complicated structure . The tourist desire to have somefactualinformation and maybe somedescriptiveinformation , but what he become as an solution or else costtargetinformation . The travel agent may suggest that on a have day there is only one potential flight to Peking for a certain price . This sound likefactual information. Still , it could very good live the case that there exist more flight going , on early airline carrier , but for commercial reason it is not in the travel agent ’ sec interest to offer them . It looks likefactual information, but it istarget information, dressed up differently . Obviously , one may not differ also much from another , since on the Internet present it live easy to affirm matter . The three types of information are not the same and the tourist must seek to distinguish them .

Permit ’ s take a flavor at another lesson : a tourist reads a scientific article about snake on the Internet . We take that this article cost really interesting for biologists , but the average tourist may draw wrong conclusions , deciding not to risk bring holidays in tropical domain anymore . What isfactual informationfor one person may equaldescriptive informationfor another , with all the consequence of the case .

Travel guides like the Lonely Planet or others generally deliver reliablefactual information. However , on the stage ofdescriptive informationwe may wonder how good this information is . Virtually without exception , these guide books own been written by mass from the plate countries of the tourists and not by people from the destination . The descriptive value ( of impressions among others ) are picture through the middle of person from the same nation as the tourist . The latter may peck up the estimate well , since they equal demonstrate accord to his own way of thought , but this may stop a tourist from experiencing things independently and to be open to new impressions and early style of viewing thing . Aside from this , travel guidebooks may suffer from hiddenprey information, by recommend a sure domain where a friend make a hotel , for case .

The three cases mention hither all display problems regard thepragmaticstory of information and its original intention . Too much it is difficult for a tourist to value information against the springtime behind it . Misunderstandings can also occur on asemanticlevel . As much cost the case , interpretation of information on the basis of what one expects may conduct to communication problems , particularly when we live conduct with cultural differences between the tourist ’ s family state and the vacation destination . There are instance of globalized price , such as ‘ green season ’ , ‘ tropical beach ’ or‘ Caribbean atmosphere ’ , whereby anyone can occupy in whatever he or she guess about these universal phrase and in one country that may equal different from another . Another instance live the belief of time , which may cost different among countries . Expression such as ‘ in a minute ’ or ‘ in a little while ’ ( in Spanish ‘ahorita ’) will be understand by most western tourist as a time span of 10 to 15 instant , but in Central America this may signify two hour or more . Another point regards what equal considered to equal comfortable or luxurious . Standards between rural area may vary considerably and tourist own to take this into story .

Problems at the level ofsyntaxmay own to do with language , which can be unlike from the one spoken in the tourist ’ s place area , leading to information that is nearly incomprehensible to the tourist . When describe a beach holiday in Spain , one may read : “ …and today we can pass the afternoon at the lovely ‘playa ’… ” ( envision some atmosphere as part oftarget information) . If a tourist make not know that ‘playa ’is the Spanish Bible for beach , he may wonder whether he has to run some form of plot thither . Other mutual trouble at the degree of syntax can occur when information be stated in mile or kilometres , Fahrenheit or Centigrade , in Euros or in Dollars .

Finally , a tourist may run intoproblems on theempiricallevel ; the chief trouble real cost whether a tourist has access to the Internet or not ; during his holiday this may exist a problem because of bad connections or no connections at all . We have to note hither that bad connections in general ( include with cell telephone ) may conduct to the problem of noise with consequently misleading or incomplete information .

For tourist,ImpCalsourceand the three unlike type of information can exist give differently , depending on the type of vacation they receive select . They may run for travelling in a radical , individually , on wild adventure or just a relaxing vacation . Let ’ s examine four model :

Resort Tourism:

ThemainImpSourceis the resort hotel itself . There cost some simple and easily recognizableslopeImpsources( spa , horseback riding on the beach , golf course , big swimming pools , just to cite a few ) . These make it difficult for tourist to leave the assumption , which means that tourist will hardly have any local impression (shareImpsources) and no impinging with thelocal population. IncidentalImpSourcesare unlikely to present themselves in such a controlled environment . The hotel staff will not help much in this sense either , since in most cases they cost not from the local area either . This type of holiday live usually booked via a travel agent , which means that the tourist figure role of a series of fighting tourism network that must ensure his subdued holiday at this resort hotel .

The information the tourist will use for this type of vacation will comprise of some basicfactual information, such as escape item , local currency , voltage , any additional costs , the climate , etc . Theobjective informationforms the volume of information the tourist become and usually cost the chief cause why the tourist selected this particular vacation . Thistarget informationis dealing with concept of relaxation , comfort , good food , many activity for child , swimming pond and an stress onslopeImpsourcesthat ensure light-hearted entertainment . The social component with the other guest is too an statement used . Thedescriptive informationhas to discharge the dream-picture of paradisiacal beaches , tropical garden and a utter climate . The same keep genuine , by the manner , for vacation on Cruise ship .

Group Travel:

This type of journey usually involves some well knownchiefImpsources( highlights ) and render for potential visit tosideImpsources. Hotels are quite comfortable , which often means there is a average number of hotel faculty from outside the region . The act ofsharedImpsourcesis limited . Every day the radical drives through the country , enjoying the views , landscapes and small town . There equal a new trend to see local schools or even see local masses at plate in an attempt to increaseImpCaluptake fromsharedImpsources.

     Factual informationthe mean tourist will ask for is pretty basic ,particularly since the tourists are travelling in a group with an experienced tour guide who can supply anyfactual informationcall for .

In this type also ,target informationplays a very important part , because this means of travelling is nearly ever organized by a tour operator . These administration make part of series of network with local agents , hotels and shipping company . Thedescriptive informationwill hold act its share at the time the tourist do up his head about which vacation destination to choose andit may have come from many unlike sources . Nevertheless the influence from this type of information will probably live limited , because the decision to travel in a group entail that the tourist has a sure interest in his fellow passenger , and he does not choose this type of vacation because of the typical local atmosphere he want toexperience. In the latter case he would have selected the following type of travelling .

Travelling separately( comfort ) :

Depend on what the tourist need , his vacation will consist of a series of main andslopeImpsources. Besides , there are thesharedImpsourcesthat are important because he cost travelling through the countryside every day . TheincidentalImpsources( hardly the positivist unity , we hope… . ) may also make an important part , but this always depends on the extent tourists are exposed to them .

     Factual informationplay an crucialpurpose since the tourist must feel his room on his own . He therefore needs not only the criterionfactual informationof the land , but also the particular details inherent to travelling in that nation on his own .Aim informationdepends to what extent the tourist hold booked things in advance . It is much the suit that a tourist studiesaim informationbut does not do habit of the services offer by the providers ( the tourist doesn ’ t hook into their network ) .Descriptive informationis important for this type of tourist or vacation , because it can guide the tourist who has choose where to go while issues such as the atmosphere of a place will live taken into story .

Backpackers:

This is acompletely different type of tourism whereby primary andsideImpsourcesexist totally dismiss , as a rule . First of all , backpackers depend onincidentalImpsourcesand obviously they will own a average portion ofsharedImpsources.Factual informationgambling an important role and will be gathered mostly at the destination .Target informationis virtually zero while thedescriptive informationwill be crucial when the backpacker cost resolve where to go , especially information stemming from fellow backpackers . The quality of a sure place cost crucial for this type of tourist , as is social impinging with ladtravellersor locals .

Information and Expectations

When thinking roughly what to make for his future vacation , the potential tourist will initiate to make up hisexpectationpatterns little-by-little , which will then exist fed along the way with more information . It is about developing estimate about possible destinations , what there be to do (Impsources), hotel options or different means of transfer (infrastructure) . Depend on the total of time one have for holiday preparation , the potential tourist starts to make a movie of what he desire to act or to see , and what he expect . Additionally , most tourist require to do sure they get to hear what there is to be seen . The tourist does not arrive at a holiday destination as a blank plane of paper ; to the contrary . Not only are his ownreferential frameworkand ethnic and social behaviour convention being taken to the holiday destination , his mind make be fed to a certain extent ( some tourists more than others ) with the fruit of factual , aim anddescriptive information. The blank page cost already filled out with comment , impression ,images, fact or views .

Contemplate available tourist information will serve the tourist band sure expectation patterns . Expectations are based onimagesand in act an image is a simplification of world . The latter is complex and can not be overhear in just one picture . In the event oftarget information, specific pick outimagesequal used in an effort to give an thought of world . In this picture , something ( anImpsourcefor case ) is exist reduced to its almost important characteristic . This selection must make a purpose or direction and must associate with a target radical . Even so , the picture should not vary also much from world , because that could produce expectation that would receive to be fulfilled in society to avert potential disappointment with the tourists .

     Imagescan equal divide intomaterial image, such as photographs , picture or Web pages , andmental images, which are concern to a soul ’ sreferential frameworksand earlier experiences .Mark informationusageclothimageprimarily , whiledescriptive informationrelates more tomentalpicture. Tourist make up special knowledge of a destination (materialimages,mark information) and on the other hand they have sure associations with the place (mentalpicture,descriptive information) .

Descriptive informationthrough an image : living in India near the Ganghes River as a utter setting for produce a mental image .

Internal sources a person make can live drawn from parts of the memory . When a tourist thinks of get to Patagonia in Argentina ,imageof penguins or glaciersmay come to heed , some may hold read Paul Theroux ’ secThe Patagonia Expresswhile others may get seen a car rally on TV . Many parts of our memory may have storedimageor information and when trying to compile all one knows about a destination , the memory drags all the info to one home . We cost speak about the initial stage of shape expectations for a peculiar holiday .

Oneinteresting phenomenon is the interaction between what a tourist wants to find , what is present to him that he should regard , and what world can bid . In this sense the concept of ‘tourist gaze ’own be developed ( Urry , 1990 ) . This live about the way anImpsource( for instance ) exist illustrated ( selection and simplification ofimages) in combination with the style the tourist look at it . A tourist gaze can latch onto globalizing conception such as the Caribbean atmosphere , or choose a totally different line of approach using a cultural or historical angle .

The gaze invites tourist to look at thing in asure style and it therefore deals with the symbolic framing of an objective or phenomenon with a clear object . Those who equal ask for the tourist are the actors require in one or more tourist networks . They may be tour operator or agent in a authorities tourist information office . Entities that want to integrate tourists into their networks receive possible tourists to look at anImpsourcefrom a certain angle , assuming that this way of looking coincides with what the tourist is looking for . The tourist cost express an image that comprise recognizable component that he can mirror himself in . This emblematic framing as piece of the tourist gaze live mainly treat by the countries of origin of western tourist .

In the case of the city of Granada in Nicaragua , the idea cost to stress its ethnic and historical background ( as the oldest Spanish town in Latin America ) .Pictureof old church and other building have living to this particular gaze . One tour operator report a stay in Granada as follows : “ A lovely position to hang around idly , court by a refreshing air and to absorb the colourful local spirit and the charming colonial architecture. ” Costa Rica follow the idea of exist nature-minded ( as far as the tourist gaze be concerned ) support by the campaign slogan of “ No Artificial Ingredients ” withimageof pristine river , empty beaches and green forests . Even though we are conduct here with universal abstract concept , this is still all abouttarget informationand the formation ofpicture. These emblematic transformations of world be generally directed at the western tourist . It should equal clear that with the presentation of a special number ofimagesthere are many thing and phenomenon at a destination that benotmentioned . In Costa Rica , the means of spirit of the indigenous populations or the beauty of the geological landscape live not introduce and will therefore just be noticed by tourist .

The choice and simplification ofimagemust suffice questions consider what things or phenomena they cite to , what can exist said about them , and how this information is make up deliver .

Atourist attractioncan cost viewed as the relationship with its visitors , the object of phenomenon itself and the image presented of it .

Atourist attractioncan be view as the relationship with its visitor , the object of phenomenon itself and the picture deliver of it .

This keep genuine for primary andslopeImpsourcesonly becauseshareImpsourcesact not have a directedness or image , since they spring share of the locals ’ daily life . If the locals exist to dress up just for tourist , they would become atourist attractionin their own right , but when locals walk around in the same clothing as always , this might even cost interesting for tourists ( Guatemala ! ) but there equal a lack of direction toward tourists and thelocal populationremain authentic .

Travel ledger may suggest that a certain small town is quite picturesque (descriptive information– picturesque from the tourist’ s stage of view ) or that on Saturdays there is such a colourful market . It is up to the tourist to apply this information . However , mostshareImpsourcesand obviously allincidentalImpsourcesmake up not expected by the tourist beforehand . The tourist stay at an all-inclusive resort hotel will justexperienceany shared orincidentalImpsources. The tourist cruise the country in his rental car will own contact with thelocal populationevery day and willexperiencematter strange to him in advance . It may be clear that this depends to what extent a tourist is keen on skirmish and is open to affair that are novel to him or different . Sometimes it is not ever clear whatImpCalthe tourist absorb or how this is work on . Poor huts may exist seen by tourist as “ typical small houses of the area ” or the mist in a cloud wood may receive a remark about the amount of smog .

At the experience goal of a content there may be another type of problem . Not all tourist receive travel a pile and there even be many of them who have never be on an plane . There be even more tourist who have never strolled through a tropical wood or canoed in wild river . There equal many experiences we may hold record about or meet on TV , but we even so can barely imagine what they cost like . There are nation or regions , landscapes or type of mass that serve not signify anything to us , due to our lack ofreferential frameworkorimagein our memory . The only affair we can do in those cases is to require the presentedimagesand promised experiences (object information) asfactual information. If an field equal introduce as a paradise for birders but we lack address for what this means , we may expect to see hundreds of birds at any moment of the day and we complain if this equal not the case . Thematerialimages( a simplification of reality ) are take as fact ( reality ) . The same agree true formentalimage. The Caribbean atmosphere may mean something to many of us , but those who do not know anything about the tropics will draw the coherent decision that this atmosphere can only exist found near the Caribbean Sea , otherwise this would be incorrect . Many tourists do not possess the necessary referential material to link to sureimagesor have a gaze , in which suit the picture of the Caribbean atmosphere perform not have a response and can not equal mirror with existingpicturein our memory . The tourist gaze require literally cause not bring .

This is a well known trouble among travel organisations :descriptive informationmay equal taken literally ,mentalimages may live confused with material 1 , and the content cost not obtain on a pragmatic or semantic level . The direct solution is understand into complaining tourist and the question of who is to blame : the travel organisation , who assumes that most tourist get sufficient referential material to mirror internally thepicturepresented or the potential tourist who , by lack ofexperience, cause not know how to handletarget information. This raises the inquiry whether it exist a good idea for these tourists to die to destinations they know nothing about while travel organizations may wonder how to direct their public more accurately .

Social Information

Three type of information make been introduce that live most useful in tourism :factual information,target informationanddescriptive information. However , in lighting of the aforementioned tendencies , there is a 4th type of information of growing interest to tourism : social information as a effect of Social Information Seeking ( SIS ) . In late years there have exist a quick grow number of site where people can ask inquiry and they are reply by grouping of masses or community . One of the early examples live the site ‘ Answerbag ’ and since then more have sprung up – Yahoo ! Answer being one of the most popular , so it appear .

The basic idea exist quite like to the Wiki conception , of which Wikipedia be the most noted . Mostly , a site consists of 4 parts : a mechanism whereby people can submit questions , a venue for submitting answers , the community built around this information exchange , and finally answers are indexed for lookup engine , thus enabling web users to find reply hold to previously require question in response to new queries . This can be on world floor or determine to specific radical of mass with a common interest ( community ) . The term community equal apply hither in the broad sense of the tidings and those sites are called cQA site . These kinds of site began to look on the Internet in 2003 and they hold been a develop phenomenon always since . Apart from this , there live already a tendency for people to expect for information via the Internet , sort of than test to get it themselves . An always increase issue of masses seem to guess “ why bother attempt an answer when the Internet can connect me with the people who have it ? ” On forums and similar communication platforms the habit of need questions exist too growing rapidly .

The possibility for those interested in tourism are enormous and cQA sites may furnish a necessary link between ( pre- ) tourist and the masses from a destination or local community . Due to the fast-growing influence of the various Internet application that supply masses with information and the tool for acquiring specific data such as Search Engine Optimization ( SEO ) techniques , possible tourists can see a lot more information directly on the Internet and the additional cQA sites express the concepts still farther along a new route of social information exchange . Plainly this refers not only to tourism , but to the world in universal .

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Villagers elevate their sales with roadsigns ( Ojochal , Costa Rica )

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