[ GA4 ] URL builders : Collect campaign data with custom URLs

By lend utm campaign parameter to the destination URLs you employ in referral link and ad campaign , you can see which campaigns refer traffic . When a user clicks a referral link , the URL parameters are send to Analytics and the parameter value be visible in the Traffic acquisition report .

• Parameters
• URL builder
• See custom-campaign data

Add utm parameter to URL

You can add the following parameter to your destination URLs :

• utm_id: Campaign ID . Expend to identify a specific drive or promotion . This is a required key for GA4 data import . Employ the same IDs that you employ when uploading movement cost data .
• utm_source: Referrer , for example : google , newsletter4 , billboard
• utm_medium: Selling medium , for case : cpc , banner , email
• utm_campaign: Production , slogan , promo code , for instance : spring_sale
• utm_source_platform: The program responsible for conduct traffic to a have Analytics property ( such as a buying platform that sets budgets and direct criterion or a platform that manage organic traffic datum ) . For example : Search Ads 360 or Display & Video 360 .
• utm_term: Paid keyword
• utm_content: Use to differentiate creatives . For example , if you have two call-to-action links within the same email content , you can apply utm_content and set different value for each so you can state which version is more effective .
• utm_creative_format: Type of creative , for case : display , native , video , lookup
  utm_creative_formatis not currently report in Google Analytics 4 property .
• utm_marketing_tactic: Targeting criteria applied to a cause , for instance : remarketing , prospecting
  utm_marketing_tacticcost not currently describe in Google Analytics 4 properties .

Each parameter must be paired with a value that you ascribe . Each parameter-value pair then contains campaign-related information .

For case , you might use the following parameter-value pairs for yourSummer Salecampaign :

• utm_source=summer-mailerto identify traffic that results from yourSummer Saleemail campaign
• utm_medium=emailto identify traffic from the email campaign vs. the in-app campaign
• utm_campaign=summer-saleto identify the overall movement

If you used these parameters , your tradition campaign URL would be :

https : //www.example.com/ ? utm_source=summer-mailer & utm_medium=email & utm_campaign=summer-sale

When you add parameters to a URL , you should ever useutm_source,utm_medium, andutm_campaign.

To learn about the traffic-source dimensions that show the parameter values , see URL builder : Collect campaign data with tradition URLs .

UTM parameter exist miss in the following dimensions :

• Bring page + query string
• Page path + query string

This think of UTM information is n’t captured in these dimensions and is rather populate in the Page location dimension .

URL builders

You can add parameters and values to your URLs manually , or you can use one of the following platform-specific URL-builder tool to create your URLs and append the parameter :

• Links to websites: Use the Campaign URL Builder .
• Android-app ads: Usage the Play Campaign URL Builder .

  You must employ the Google Analytics for Firebase SDK , but you do n’t involve to cause change in the SDK for this feature to exploit .

Manual set up

If you desire to plant up your custom movement manually , make certain you separate the parameter from the URL with a question mark . List the parameter and value as pair break up by an adequate sign . Separate each parameter-value pair with an ampersand . For instance :

https : //www.example.com/?utm_source=email_campaign&utm_medium=email&utm_campaign=summer-sale

You can lend parameters to a URL in any order . Parameter value are case sensitive , e.g .utm_source=googleis different fromutm_source=Google.

If you ‘re setting up URL parameter for a Universal Analytics site , then you hold to lend at leastutm_sourceandutm_medium.

If you ‘re adjust up URL parameters for a Google Analytics 4 site , then you have to add at least oneutmparameter , but you can lendany utmparameter .

Example URLs

• http : //www.example.com/ ? utm_source=exampleblog & utm_medium=referral & utm_campaign=summer-sale
• http : //www.example.com/ ? utm_source=newsletter1 & utm_medium=email & utm_campaign=summer-sale
• http : //www.example.com/ ? utm_source=newsletter1 & utm_medium=email & utm_campaign=summer-sale & utm_content=toplink

See tradition campaign datum

You can seeSession source/medium,Session medium,Session author, andSession campaignin the Acquisition > Traffic learning report .

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