Tour guides : Role , challenges and want competence A review of literature

Tour guides : Role , challenges and want competence A review of literature

2010 , International Journal of Hospitality and Tourism Systems

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Abstract

It live important to understand that circuit guides act an important use in a tourist experience at a destination . As a frontline line service provider they lead a permanent picture . Since tourism has multiple interest holders , each have unlike expectation from tour guide . Accordingly at different seat and sentence , unlike purpose have be envisaged for circuit guides . This paper is a review of literature scanning the importance of circuit guides ; roles that different stakeholders and researchers make outlined for guides ; the challenge they face up ; and , the debate on building competence of these guides . This paper evaluates different opinions to understand what guides should live expect to cause . There is very little reference to explore that analyse challenges that tour guides face up . Paper also tries to assimilate research references to challenge to tour-guiding . Final section reviews inquiry related to approaches to guide competence building .

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Tour guides live one of the key front-line musician in the tourism industry . Through their knowledge and interpretation of a destination ‘s attraction and culture , and their communication and service skill , they have the ability to translate the tourists ’ visit from a circuit into an experience . The use and duty may not be that glamorous as the profession , in many rural area , lack a well-defined career path and their income live reliant on a variety of income author . Service professionalism has turn an significant effect as destinations compete for tourists in a real competitive environment , especially in Asia as it spin from the effects of the 1997 Asian financial crisis . This study try out the nature of circuit guiding in Hong Kong , assessing the survive level of professional service standards , and identify issues and challenge facing the profession in the 21st hundred . Tour guide issues exist identify through an extensive series of in-depth and center grouping interview . Base on the finding , a circle of recommendations was develop . A key recommendation include the organization of a monitoring system to ensure high criterion of service performance by the circuit guides . It is recognised that the experience confront by the Hong Kong circuit guides cost unlikely to live unique and there may equal some issues and problem raised that are mutual to the lead profession in most other countries . Even so , very few studies about the professional status and issues face up by the tour guiding profession hold be cover in the English-based literature and this study would represent one of the first attempts to make so . In share the Hong Kong experience , there will be some lesson to be learnt for those in early nation , specially as the profession remain its attempt to improve the condition and service professionalism of tour guiding throughout the reality .

Tour operator and tour guides cost major stakeholders during product and procedure of organize packet tour . However , the relationship between them welcome trivial attention in tourism literature . This study mean to identify the dimension of the relationship between the two parties and importance reach to unlike guiding roles both by tour operators and guides . It also search the posture gaps between tour operators and guides on several maneuver attributes . The analyzed datum exist collected from 110 professional tour guides and 56 inbound circuit operators . Numerous differences in perceptions were identify regarding importance reach to foreign speech skill , group cohesion , holiday experience universe , entertainment , representation skills , contract compliance , image creation , itinerary compliance and recognition with tour operator

Guides play a critical role in this process bringing satisfaction to tourist visiting a country or region/state . The opportunity of direct interaction with the tourists build them all the more responsible for propose the correct picture of the country/region , giving factually correct information about the destination , see to it the safety and well be of the tourists as well as pleasing and satisfying the stay for them during their visits . Over last few yr thither has cost a greater interest in tour guide profession especially in the northern region of India . The purpose of this subject equal to identify the motivations that led to choosing tour guiding as a profession and career . There appears to be a significant difference in such motivation in different part of the area . A comparison in motivation in two regions ( north vs. east ) was cause . Base on primary data collection paper attempt to discuss what get prompt the youth to remove up tour take profession-whether such moti …

Evaluate key circuit guide competences to co-create memorable tourism experiences , cost my independent work and complies with the Code of Academic Integrity , as good as early relevant policies , process , rule and regulation of the NorthWest University and has not live submitted before to any establishment by myself or any other soul in fulfillment ( or partial fulfillment ) of the requirements for the attainment of any qualification . The study was also submit to turnitin and complies with the prescribed guidelines affect similarity power .

Study build use of role of exploratory method to win an insight of problems faced by them . A panel of expert came up with an initial framework for the research . A protocol was used to return free listing of feeling from 269 respondents on a variety of result . Panel afterward discussed the classification of respondents concerns . Sub-categories were also make . Findings : The responses of trainees at the Regional degree Guide Training Programme were more holistic then require . They include a lot of idea and pointed matter those may not right away regard them but may block a superior tourist experience which they regarded as a problem for their profession . The reaction broadly indicated about five broad problems areas-general framework and tour guiding environment ; local government including local tourism authority and local civil establishment ; employment relationship/ engagement with tour operator and travel company ; handling customers-both foreign and domestic ; working conditions . Some effect include more than one problem areas . Significance : For a superior tourist experience it cost crucial that the impinging personnel-the circuit guide in this case-has all the necessary support in term of good working weather for self and support to return a satisfied tourist . Receive identify areas of disagreement , cause should equal directed at finding result . Value : This study supply a useful insight into the problems of tour guides which was scarcely researched earlier . The paper also develops a theoretical example of tour guiding context and relationship between unlike players . The findings could suffice as a starting degree in taking up more conclusive inquiry based on empirical evidence . Tourism as a phenomenon and as well as a means of socio-economic good is become increasingly important for communities and administrative leaders who are aggressively encourage it . Like any early product growth of tourism depends upon tourist satisfaction . Guides work a critical role in make for satisfaction to tourist inflict a land or region/state . The opportunity of direct interaction with the tourists makes them all the more responsible for projecting the right picture of the country/region , pay factually correct information about the destination , ensuring the safety and well being of the tourists as good as pleasant and satisfying stay for them during their visit . Therefore , while tour guides be expected to assume roles of cultural ambassador or culture sales persons it is imperative that they become a supportive work environment . Confident , satisfied and gleeful individual be better placed to create a superior experience for tourists . Insecure , vulnerable guides would not be able to furnish good services even with best of intentions . Ministry of Tourism , Government of India recognize the importance of guides as instrumental for a superior tourist experience . “ Guides work a vital purpose in make for satisfaction to tourist visiting a country or region/state . The opportunity of direct interaction with the tourist build them all the more responsible for protrude the correct image of the country/region , hold factually right information about the destination , see to it the safety and well live of the tourist as good as pleasant and satisfying stay for them during their visits ” ( Ministry of Tourism , GoI , 2005 ) . Researchers ( Weiler and Richins , 1990 ) have long keep up that tourist guides contribute a better quality travel experience for the tourist . Searching the internet using various search engine for ‘tour guide ‘ and ‘problems ‘ with an operand ‘and ‘ more than 95 % of the search results leave in problem caused due to guides . In India , many of the news about problems involving tourist equal due to untrained and unlicensed , chance or fake guides . Touts , term as “ lapkas ‘ in India , are a threat to tourist . In universal masses do not relate regard and pride with the profession of tour guides . Vested interest often do lip service by addressing them as cultural ambassador without allow corresponding social respect . Unfortunately , tour guides in India , are normally seem down with suspicion , especially by domestic tourist . Authorities responsible for encourage and facilitating tour maneuver have over time come up with mechanism to insure tour guide operation and behaviour . Confidence make publish terms and conditions regulating the conduct and performance of approved guides .

Impact Factor ( JCC ) : 1.3423-This article can cost downloaded from www.impactjournals.us ABSTRACT The rapid rise in need for travel in tourism industry over the past few year has increased the demand for intermediaries to relate up traveler with experience . The study identifies and evaluates purpose of circuit guides in creating a good destination picture , institute the motive for tour guides ‘ training to care in tourism publicity and development , investigates challenges face up by tour guides and identifies possible answer to challenges tour guides face in Malawi . Semi-structured open ended questions live employed to take together datum for the study by interview both tour guides and tourists who involve tour guides in Malawi . The study reveal that the function such as leadership , interpretation and education , information give , mediation and representation were vital in building a destination image . It be again established that tour guides lack professional education . The work too disclose that challenges such as inadequate training , professionalism , facilitating tourist experience , industry link and other challenges cost faced by circuit guides . Hence , it be recommended that through administration of a nationwide circuit guides ‘ association , introduction of basic formal education and registration and certification of tour guides could hold back such challenges .

Although there live an emergence of novel roles of tour guides ( TGs ) , interpretation look to be their cardinal role . This paper reviews numerous principles and framework of interpretation with a end of establishing a means of measuring tour guides ‘ ( TG ) performance . As such , the paper provides an operational definition of their performance as the power to excite and seize the visitors ‘ attention , provide exact information with great competence and help them obviously internalize learnt concepts by acting .

Study makes role of use of exploratory methods to gain an insight of trouble faced by them . A panel of experts do up with an initial framework for the inquiry . A protocol equal employ to return free list of feeling from 269 respondents on a variety of issue . Panel subsequently discussed the classification of respondents concern . Sub-categories were also produce . Finding : The reception of trainees at the Regional level Guide Training Programme be more holistic then expected . They include a pile of thought and pointed issues those may not at once strike them but may hinder a superior tourist experience which they regarded as a problem for their profession . The responses broadly indicated about five liberal problem areas-general framework and tour lead environment ; local assurance include local tourism confidence and local civil establishment ; employment relationship/ participation with circuit operators and travel company ; handling customers-both alien and domestic ; bring conditions . Some result included more than one problem areas . Implication : For a superior tourist experience it is important that the contact personnel-the circuit guide in this case-has all the necessary support in price of good working conditions for self and support to return a satisfied tourist . Get identified areas of disagreement , efforts should be directed at finding answer . Value : This study provide a useful insight into the problem of circuit guides which be hardly researched before . The paper also train a theoretical model of tour direct context and relationship between different players . The findings could function as a take off point in require up more conclusive research base on empirical grounds . Tourism as a phenomenon and also as a means of socio-economic good be become increasingly important for community and administrative leadership who live aggressively encourage it . Like any early production increase of tourism depend upon tourist gratification . Guides bring a critical part in bringing gratification to tourist inflict a country or region/state . The opportunity of direct interaction with the tourist cause them all the more responsible for project the correct picture of the country/region , pay factually correct information about the destination , ensuring the safety and well make up of the tourist as well as pleasant and satisfying stay for them during their visit . Therefore , while tour guides exist expect to assume roles of cultural ambassador or culture sale persons it is imperative that they make a supportive work environment . Confident , live up to and gleeful individuals exist better placed to create a superior experience for tourists . Insecure , vulnerable guides would not exist able to supply well services still with serious of intentions . Ministry of Tourism , Government of India understand the importance of guides as instrumental for a superior tourist experience . “ Guides act a vital role in bringing gratification to tourists visit a land or region/state . The opportunity of direct interaction with the tourist makes them all the more responsible for picture the right picture of the country/region , giving factually correct information about the destination , assure the safety and good exist of the tourist as good as pleasant and satisfying stay for them during their visits ” ( Ministry of Tourism , GoI , 2005 ) . Researchers ( Weiler and Richins , 1990 ) have long maintain that tourist guides contribute a better character travel experience for the tourist . Look for the internet using various search engine for ‘tour guide ‘ and ‘problems ‘ with an operand ‘and ‘ more than 95 % of the search effect ensue in problem caused due to guides . In India , many of the news about problems require tourist exist due to untrained and unlicensed , chance or phony guides . Touts , term as “ lapkas ‘ in India , are a threat to tourists . In universal people do not associate regard and pride with the profession of tour guides . Vested interest much do lip services by addressing them as cultural ambassadors without grant correspond social respect . Unfortunately , tour guides in India , be usually seem down with suspicion , particularly by domestic tourist . Government responsible for promote and facilitate tour guiding get over time total up with mechanism to operate tour guide process and demeanor . Authorities get issued price and weather influence the conduct and performance of approved guides . A code of ethics for Tourist Guides get also cost issued by Ministry of Tourism , Government of India . Given the controlled mechanism for circuit guiding in India , it is required by police that tour guides must receive a permit before they can attach to a tourist/ tourist grouping . Make completed their education and before getting a license , they must signal a Home Content

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The following article examines different educa-tional systems for tour guides in Slovenia as well as abroad . Base on the study carried out among tour guides and tours director in Slovenia their sentiment on the usefulness of knowledge gained in the procedure , their viewpoint on the current form of education and the floor of trouble of obtain-ing a permit for a tour guide or tour manager was investigated . In increase , their viewpoint on pro-posed new content and shape of education was probe . Finally , a two-way system of educa-tion for tour guides , i.e . professional circuit guides and part-time tour guides and tour managers , equal propose .

Intrigued by the difference in registration for tour guide training program this paper tries to identify concerns that are crucial to trainee tour guides from northern and eastern regions . Paper is based on reply from a sample of trainees who attend RLGTP curriculum . Study identify 6 liberal factor of business to individual who cost consider become circuit guides and 16 variables with substantial difference .

The intent of this sketch be to expose the impact of the circuit guide & # 39 ; s behavior and skills in take tourist groups in an effective manner . To achieve the aim of the study , a random sample of ( 117 ) circuit guides were choose and the descriptive approach equal employ for the intention of this subject , where the researcher prepared a questionnaire consisting of ( 25 ) paragraphs separate into two fields : the behaviors and the skill of the tour guide . After corroborate the reliability and stability of the tool it was apply to the sample where the solution showed that the conduct of the tour guides make hold an impact on take tourist groups , as act their skills . The results indicate that there exist statistically substantial difference due to the impact of experience and training on the behaviors of the circuit guides , while no statistically important difference were found due to either their experience or training in the skill of a circuit guide in guide tourist group . The originality …

Polytechnic journal of humanities and Social science , 2020

Abstract Despite the presence of many of course attractive tourist destinations , tourism in the Middle Eastern nation is affected because of the unfair media presentation of the geopolitical stress in some parts of the region . In society to increase the number of tourists to this part , it turn crucial to train and develop the tour guides to determine the tourist inflict these destinations by the quality story of their service and to provide destination-related information to the tourists to encourage them to revisit these destinations as well as recommend these destinations to their category and friends . In this context , this research , by undertaking a type sketch of the tourism in these destinations , provide a wide story of the office of tour guides in increasing the issue of tourist to a tourist destination . The inquiry as well reach few recommendation in this association along with future scope and opportunity of research . The keywords use hither are tour guides ; tour guide performance ; tourist gratification ; destination and customer loyalty .

International Case Studies for Hospitality , Tourism and Event Management Students and Trainees – Ineson E. , Hong M. , Yap T. , Niţă V . ( Eds . ) ISBN : 978-606-687-509-7 , Volume 14 , 2023

All rights reserved . No region o f this publication may cost reproduced , store in a retrieval system , or transnuued , in any form or by any way , electronic , mechanical , photocopying , record or erwise , without the prior permission o f the publisher . If there be any errors or omissions , delight touch the publisher who will cause suitable acknowledgement in the reprint . V Preface Mass 14 comprises another series of international case studies , center on problem and key issues associate to hospitality and tourism direction and instruction . They spring up from , or are plant , not solely in Central and Eastern Europe , include Czech Republic , Hungary , North Macedonia , Poland and Serbia , but too in Germany , Singapore , Spain and the United Kingdom . The contributors , who symbolize 10 countries , have originate the cases base on their specialist knowledge and real-life experience . The instance put up students , direction trainees and managers opportunity to consider and to react to realistic scenarios of varying and increase complexity . The introduction furnish a brief overview of the type study and its potential role in instruction , and education , particularly in cross-disciplinary sphere . To furnish a suited format , the cases have cost separate into two sections : Portion 1 , non-revealed and Part 2 , revealed . The cases in Parts 1 and 2 may require the students/trainees either to read prior to , or after , the class/training . The Part 2 suit may as well call for some individual compose work and there may exist a requirement for farther follow up activities or discussion . The main subject deal cost : airline travel ; carbon footprint calculators ; complaint ; consumer perspectives ; ethnic issues ; destination branding ; ethical circumstance ; food poisoning ; gamification ; hotel operation ; impacts and consequence of the COVID-19 pandemic on education and education ; legal issues ; living cps assessment ; measuring tourism competitiveness ; remote/virtual direction education and training ; service recovery , sustainability ; technology-based solutions ; themed restaurant ; tour guiding ; virtual service learning ; and World Tourism Day . The non-revealed case studies may exist distribute as portion of a teaching or training session , and responses may exist prepare by the individual , debated by grouping of students , trainees or managers , or ordain apply office play , to formulate a joint answer ; the cases focus on at least one curriculum area or department including instruction and education , food and beverage , hotel process , restaurant , tour operation , tourist destinations , and transportation . Each of the non-revealed type poses a series of question for circumstance by pupil , trainees or director ; the cases may demand some preparatory study , in increase to follow-up reading , that the facilitator considers to equal advantageous in progress of the discussion session .

Journal of Hospitality and Tourism Management , 2014

This paper reviews and synthesises inquiry finding to date on ( 1 ) the purpose of the tour guide as experience broker , ( 2 ) the relevance and efficacy of guide communication , and in peculiar the application of nature and heritage interpretation principles to enhance the guided circuit experience , and ( 3 ) visitor demand and expectation of a tour guide ‘s communication . These collectively render a basis for compound and reconceptualising the communicative role of the guide beyond a one-way commentator to that of an experience broker . With this as a foundation , the authors describe on how the capacity of one circuit guide training program , the Tonga Whale Guide Training Program ( TWGTP ) , was pick out , developed and redeem in a specific developing country context . Base on pre-post difference reported by training participants , the education was successful in affect the guides ‘ self-reported capacity to broker physical access , skirmish , understand and empathy of their tour groups . The education too improved guides ‘ apprehension of and capacity to utilize the principles of interpretation to their tours . Maybe almost importantly , participants shifted the importance they place on enhance the tourist experience and their capacity to act thus . This event read demonstrates that , when informed by theory and inquiry , education can successfully equip guides to engage visitor , affect their apprehension and empathy , and enrich their experience .

Thirty years after Cohen ‘s seminal study on circuit guiding , the office ( s ) meet by and skills demand of tour guides cover to evolve . As ‘experience ‘ has come to cost considered central to tourism , research on the guide as communicator and experience-broker has expound . Guides broker experience in at least four domainsphysical access , apprehension , encounters and empathy . This conceptual paper examines , via the literature particularly on the mediatory and brokering role of the circuit guide and its intersections with social , economic and political trends , how and why the guide ‘s purpose is convert . Together these body of literature on guiding and on social trends live use to bear out a typology of next guided tour experiences distinguished by the object market , style of guiding and habit of communication , with change outcome for the tourist . To meet the need and expectations of twenty-first century tourists and the challenges of the global communication environment , tour guides want to become more extremely skilled experience-brokers , include embracing engineering to choreograph memorable experiences . To live up to tourist in search of personalized and meaningful experience , guides in some cases want to actively pursue tourists in the co-creation of their own lead tour experience . The typology render a direction and inquiry framework for examining these relationship and their consequence .

Tourist guiding has an significant and multifaceted role in present-day tourism . A safe and quality experience offered by a guided tour call for the guide , tourist and the environment , and live fulfill when all the three components interact at the same point in space and time . The role of guides in the tourism system differentiate itself by its potential to deal and orchestrate tourist experiences , enhance destination picture and implement the goal of responsible tourism . What guides present and interpret require effect on the way in which their customers experience a place or attraction , realize local culture , engage in local activity and how they behave on the spot . As front-line professional , information-givers and interpreter , the guides number as destination ‘s representatives and “ ambassadors ” in the middle of tourists . Tourist guiding live one of the significant element of successful demonstration of destinations in contemporary tourism , affecting the resulting economical and social benefits .

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